Home
Strong business writing and accurate editing–in your tone and style
Our clients know we are enthusiastic and perfectionistic about their business needs. Whether it’s a concise and well-organized proposal, sharp promotional copy, or sparkling corporate events scripts for a winning convention or team training, clients know they can count on us to produce what they’re asking for in a timely manner.
Every Word Counts: Make your website easy on the eye, then keep visitors reading
On the internet, the back button is king– the most often clicked in the geography of the computer screen. Once a visitor arrives at your home page, you have about 4 seconds to grab attention and guide the person to the task he or she wants to accomplish there. Potential customers have small sets of words that summarize when they care about. Find those words, and you’re halfway to success in turning visitors into clients and customers. Remember: people scan, rather than “read” website content, because it takes the eyes about 25% more time and energy to read off the computer than off the written page. Weed out long sentences or irrelevant filler. Give every word value, moving the visitor forward with information that meets her needs– not yours. Be considerate of your website visitors’ time—and eyes— and the chance they’ll become clients or customers increases.
Contact us now to get your project started :
email julie@jjcopywriters.com
