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	<title>J &#38; J Copywriters</title>
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	<description>Your Affordable Cure For Blank Page Syndrome</description>
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		<title>End of Year Profit and Loss: Defining the Real Bottom Line</title>
		<description><![CDATA[How does one define the bottom line? Webster’s Dictionary defines it as, the line at the bottom of a financial report that shows the net profit or loss. Now is the time for businesses to take stock, sort out, and prepare to report that bottom line to our friends at the IRS. It’s a time [...]]]></description>
		<link>http://jjcopywriters.com/2011/12/30/end-of-year-profit-and-loss-defining-the-real-bottom-line/</link>
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		<title>Business Writing: Be Sensible, Not Shakespeare</title>
		<description><![CDATA[&#8220;There&#8217;s a thieves code in the corporate world”, says Patrick Gray, president of Prevoyance Group, a strategy consulting company: “I&#8217;ll use words that sound important but make no actual sense and give you the same privilege if you don&#8217;t call me out on it.” Mr. Gray’s advice: “Speak clearly and eschew cliché and you&#8217;ll set [...]]]></description>
		<link>http://jjcopywriters.com/2011/11/07/business-writing-be-sensible-not-shakespeare/</link>
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		<title>The Amazing Flying Comma</title>
		<description><![CDATA[Our last post had guests ruminating over which of two questions about purple cabbage was correct. The right answer is whose purple cabbage is this? If your instinct was to choose who’s purple cabbage is this? you were probably laboring under the delusion that flying curly-cues tucked amongst the general alphabet look good­—no matter where. [...]]]></description>
		<link>http://jjcopywriters.com/2011/02/19/the-amazing-flying-comma/</link>
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		<title>Hell to Pay with English Grammar</title>
		<description><![CDATA[Look at the word hell. Surprised it’s not capitalized, even though it’s a proper noun— a real place with a name, in the same way that Applebee’s or Route 66 are real places with names? Few beyond devotees of grammar and punctuation rules are aware that in English, “terms for divine dwelling places, ideal states, [...]]]></description>
		<link>http://jjcopywriters.com/2011/01/25/hell-to-pay-with-english-grammar-3/</link>
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		<title>Newsletter Bang for the Buck</title>
		<description><![CDATA[As a realtor it’s important to keep your name on the minds of your prospects. A newsletter is an effective way to communicate on a regular basis. Consider the following. Nationally acclaimed online marketing expert Joan Holman states: “According to a 2006 survey by the National Association of Realtors, over 80 percent of home buyers [...]]]></description>
		<link>http://jjcopywriters.com/2010/02/22/newsletter-bang-for-the-buck/</link>
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		<title>Welcome!</title>
		<description><![CDATA[Welcome to J &#038; J Copywriters.]]></description>
		<link>http://jjcopywriters.com/2010/02/13/welcome/</link>
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		<title>Writing Sample from Jean Hoefling&#8217;s Great Lent Unplugged</title>
		<description><![CDATA[&#8230;No recipe so captures the essence of Lent as does the ever-popular Potato-On-a-Plate. Here in the steaming spud rolling about alone on a stark white plate is a powerful metaphor for the humble Lenten soul, with God alone its expectation. God of course is represented by the life-giving parsley. You have only to boil a [...]]]></description>
		<link>http://jjcopywriters.com/2010/01/30/writing-sample-from-jean-hoeflings-great-lent-unplugged/</link>
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		<title>Song Parody by Julie Payne</title>
		<description><![CDATA[Sample Acronym Song for a lending company IT’S TEAM WORK (“Say, Hey I Love You” by Michael Franti) We say hey goin’ strong today Prob’ly doesn’t always feel that way Seems like everywhere you go The more things change The less you know But you know one thing It takes teamwork It’s teamwork It’s teamwork [...]]]></description>
		<link>http://jjcopywriters.com/2010/01/01/song-parody-by-julie-payne/</link>
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		<title>Writing Sample from Jean Hoefling&#8217;s Journey to God</title>
		<description><![CDATA[Crampons spark against rock in the darkness before dawn as we grind over scree above Camp Muir. The sun climbs. I unzip my chartreuse parka; I am too hot yet not warm enough in the fever of overexertion. The morning is too bright, filtering into an eerie aquamarine slash of crevasse that looms deep as [...]]]></description>
		<link>http://jjcopywriters.com/2010/01/01/writing-sample-from-jean-hoeflings-journey-to-god/</link>
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